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brief Client:
Liberty Insurance
Key Proposition:
Liberty Insurance was launching in Ireland and wanted an outdoor campaign to announce their arrival and get people talking, letting Ireland know that a new responsible and reliable insurance company had arrived.
Tone of voice:
Honest, straight forward, reliable.
our response We wanted to tackle the ambient and outdoor by making them interactive and aware of their surroundings. We felt by doing this we would draw attention to the new brand, making the Irish public aware of Liberty’s arrival. While also generating conversation and a connection with the advertisements and brand.

Ambient outdoor poster & Installation

landscape outdoor poster

landscape outdoor poster

Augmented Reality interactive 6 sheet

Augmented Reality interactive 6 sheet

Public water feature Installation

Think Contraception
Self Promotion
Liberty Insurance
Upstarts Exhibition 2011
Organic for Us
98fm
ICAD Upstarts Entry Brief
The Killaloe Action Movie Cringe Festival
D&AD entry: Mtv is a virus
schnitzel
Promotional work
illustrations