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about the project The Killaloe Action Movie Gringe Festival is excatly what the title suggests (like most action movie titles). Its an Action Movie Festival in Killaloe celebrating some of the worst action movies ever made and the stars they created. The target Audience for this festival are ‘men’ of all ages who love bad action movies. The campaign consists of ambient print and viral media.
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Think Contraception
Self Promotion
Liberty Insurance
Upstarts Exhibition 2011
Organic for Us
ICAD Upstarts Entry Brief
The Killaloe Action Movie Cringe Festival
D&AD entry: Mtv is a virus
Promotional work