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brief Client:
HSE Think Contraception
Key Proposition:
Try and get young people (18-24)
to always carry and use a condom.
Tone of voice:
Humorous, youthful, Positive.
brief With this campaign we really wanted to hit it home to our target audience that unprotected sex should never be an option. We wanted to remind them that using
a condom means you can have all the fun of sex without having to worry about STIs or unplanned pregnancy.

Online Film 50'

TV Stings 10's & 7's

Produced by: Tidal
Directed by: Stevie Russle
Creative Director: Pearse McCaughey
Copywriter: Kate Waters

Think Contraception
Self Promotion
Liberty Insurance
Upstarts Exhibition 2011
Organic for Us
ICAD Upstarts Entry Brief
The Killaloe Action Movie Cringe Festival
D&AD entry: Mtv is a virus
Promotional work