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brief Client:
Key Proposition:
Putting faces to the voices, making people aware of some of the well known personalities on 98fm.
Tone of voice:
Spontaneous, funny, Instant feel good.
brief I thought the best way to get current listeners and potential new listeners familiar and interested in radio Dj’s was to make them celebrities. Playing on just how fickle Irish celebrity is and the popularity of celeb based reality tv I decided to transform the 98fm dj’s into hot topics using some of the already well known personalities as a starting point.
Think Contraception
Self Promotion
Liberty Insurance
Upstarts Exhibition 2011
Organic for Us
ICAD Upstarts Entry Brief
The Killaloe Action Movie Cringe Festival
D&AD entry: Mtv is a virus
Promotional work